Banks admit to losing 20% of their customers due to poor customer experience

Someone using an ATM.

Global banks are losing one in five (20%) of their customers due to poor customer experience, having overlooked what truly matters, according to new research by 10x Banking.

The landmark study commissioned by 10x, the transformational cloud-native SaaS core bank operating system founded by former Barclays CEO Antony Jenkins, revealed that banks in key markets across the globe are shedding large numbers of their customer base to rivals. One in eight banking leaders (12%) state they...

13 June 2023 | Customer Experience

74% of marketers embrace simplification amid economic downturn

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key findings:

Marketers are increasingly turning...

14 March 2023 | Advertising Technology

75% of businesses to up data related technology spend in 2023 

Someone taking a dollar out of a wallet.

Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%. 

The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58% will invest in new software and tools to improve their data strategy, with 56% planning to update their data...

15 February 2023 | Data Science