Vending machine launched that can detect things Gen Z find most annoying

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 

21% said that they get rattled when they hear music being played on a phone without headphones, while 22% say people putting their feet on seats on the train really gets their goat. 

Also on the list is getting stuck behind people who walk at snail's...

13 July 2023 | Customer Experience

Demographic data is losing its value as consumers become more unpredictable

Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform.

As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where and what they’re investing in (65%).

The survey of 300 UK marketing decision...

6 July 2023 | Big Data

The cookie rental market is collapsing: Get your house in order with first-party data

A plate of chocolate chip cookies.

The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust foundation of first-party data. This is vital to ensuring they continue to deliver meaningful...

4 July 2023 | Best Practice

Gen Z exposed as the worst data hoarders

Ones and zeros representing data.

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment.

Over half of data stored in predominantly fossil-fueled data centres by businesses is waste data. Unwittingly contributing to this are the 63% of...

12 May 2023 | Big Data

Authentic Brands Group partners with Amperity to supercharge their customer data

Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands.

With a vast roster of more than 40 iconic and world-renowned...

20 April 2023 | Big Data

Consumers abandon firms that waste energy storing data 

A power plant.

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.  

And these consumers are prepared to vote with their feet if businesses don’t cut back on data-related pollution: 42% said they would stop buying from a company if they knew it was...

4 April 2023 | Best Practice

75% of businesses to up data related technology spend in 2023 

Someone taking a dollar out of a wallet.

Nearly 75% of businesses plan to increase their technology budgets in 2023, according to a survey conducted by Lytics, a next generation customer data platform (CDP). A quarter said the increase will be as much as 30%. 

The Lytics 2023 Digital Ad Spending Report of 100 go-to-market decision makers–conducted in conjunction with Sapio Research–found that 58% will invest in new software and tools to improve their data strategy, with 56% planning to update their data...

15 February 2023 | Data Science

How Joules improved customer data quality to drive profitable acquisition

As a premium British lifestyle brand in an ever-changing retail landscape, Joules needs to ensure that every aspect of its marketing efforts is market leading.

The problem:

Joules wanted to improve its customer data quality, drive profitable acquisition campaigns and deliver insight to enable the segmentation of the Joules customer base.

Previously work of this nature was conducted by a third party with the data and systems held externally to Joules. Joules...

3 November 2022 | Case Studies

Marketing analytics are only influencing 53% of decisions

Marketing analytics are responsible for influencing just over half (53%) of marketing decisions, according to a survey by Gartner.

In May and June 2022, Gartner surveyed 377 users of marketing analytics to explore the role of marketing analytics in decision making.

Joseph Enever, senior director analyst in the Gartner Marketing practice, said: “CMOs often believe that achieving marketing data integration goals will lead to greater influence and increased value of...

26 September 2022 | Big Data

Respecting data dignity: why CMOs should care about how they use data

data

‘Data Dignity’ might sound like yet another buzz-phrase, but the simple reality is that it represents a tidal wave of digital change that will fundamentally alter the way that enterprises can operate from a data perspective.

This should not just be on the radar of all CMOs, but the trigger for a sea change in attitudes towards data, as well as a reassessment of the opportunities it brings. 

The initial stage is set, with consumer awareness of privacy at an all time...

23 September 2022 | Best Practice