Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ Digital Marketing News: customer experience, social, mobile marketing Tue, 25 Jul 2023 08:59:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Technology Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising-technology/ 32 32 Brightcove teams up with Pubmatic to fuel its ad monetisation service https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/ https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/#respond Tue, 25 Jul 2023 08:59:31 +0000 https://www.marketingtechnews.net/?p=109039 Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies... Read more »

The post Brightcove teams up with Pubmatic to fuel its ad monetisation service appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

The post Emotional digital ads drive brand lift and recall appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 A third of UK consumers believe that most online ads are AI generated https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/ https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/#respond Mon, 19 Jun 2023 09:38:32 +0000 https://www.marketingtechnews.net/?p=108961 Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into... Read more »

The post A third of UK consumers believe that most online ads are AI generated appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/feed/ 0 SoundCloud renews agreement with AdsWizz in 14 European countries https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/ https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/#respond Fri, 14 Apr 2023 08:04:40 +0000 https://www.marketingtechnews.net/?p=108827 SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Through 2024, AdsWizz and its regional sellers will continue to serve as the exclusive sales representative for advertisers seeking to reach SoundCloud’s... Read more »

The post SoundCloud renews agreement with AdsWizz in 14 European countries appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/feed/ 0 UK connected TV audiences continue to invest time in premium content https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/ https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/#respond Thu, 13 Apr 2023 09:14:57 +0000 https://www.marketingtechnews.net/?p=108809 AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics. The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels... Read more »

The post UK connected TV audiences continue to invest time in premium content appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/feed/ 0 74% of marketers embrace simplification amid economic downturn https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/ https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/#respond Tue, 14 Mar 2023 08:32:41 +0000 https://www.marketingtechnews.net/?p=108751 Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research. In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a... Read more »

The post 74% of marketers embrace simplification amid economic downturn appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/mar/14/74-of-marketers-embrace-simplification-amid-economic-downturn/feed/ 0 Brightcove launches ad monetisation service https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/ https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/#respond Mon, 13 Mar 2023 08:55:45 +0000 https://www.marketingtechnews.net/?p=108749 Streaming technology company Brightcove has launched Brightcove Ad Monetization, a bespoke service designed for media companies to better monetise their content. To supplement the service, the company also created a new global advertising operations team to support media organisations and help them maximise their advertising strategy and revenue. Marc DeBevoise, CEO of Brightcove, said: “Advertising-supported... Read more »

The post Brightcove launches ad monetisation service appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/mar/13/brightcove-launches-ad-monetisation-service/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

The post Two thirds of marketers plan to prioritise full-funnel media planning in 2023 appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 Pinterest launches Pinterest Academy e-learning platform for advertisers https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/ https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/#respond Thu, 16 Feb 2023 12:31:25 +0000 https://www.marketingtechnews.net/?p=108712 Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform. Pinterest claims to offer unique and valuable differentiation for advertisers – where people come with intent and are looking to shop. People come to Pinterest... Read more »

The post Pinterest launches Pinterest Academy e-learning platform for advertisers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/feb/16/pinterest-launches-pinterest-academy-e-learning-platform-for-advertisers/feed/ 0 Brightcove and Magnite boost ad monetisation for CTV and online video publishers https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/ https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/#respond Thu, 12 Jan 2023 14:08:10 +0000 https://www.marketingtechnews.net/?p=108640 Streaming tech firm Brightcove has entered into a strategic relationship with independent sell-side advertising platform, Magnite. Magnite will power advertising for any Brightcove customer, growing fill and delivery to increase customer revenue. Brightcove will also integrate the SpringServe ad server to provide publishers with greater control, insight, and transparency into available ad supply. With thousands... Read more »

The post Brightcove and Magnite boost ad monetisation for CTV and online video publishers appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jan/12/brightcove-and-magnite-boost-ad-monetisation-for-ctv-and-online-video-publishers/feed/ 0