Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising/ Digital Marketing News: customer experience, social, mobile marketing Tue, 25 Jul 2023 08:59:37 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Advertising Archives - Marketing Tech News https://www.marketingtechnews.net/categories/advertising/ 32 32 Brightcove teams up with Pubmatic to fuel its ad monetisation service https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/ https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/#respond Tue, 25 Jul 2023 08:59:31 +0000 https://www.marketingtechnews.net/?p=109039 Streaming technology company Brightcove has entered into a strategic agreement with PubMatic, an independent technology company delivering digital advertising’s supply chain of the future. The partnership combines PubMatic’s programmatic advertising solutions with Brightcove’s innovative video platform to enhance and bolster demand for the recently launched Brightcove Ad Monetization, a service designed to help media companies... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/25/brightcove-teams-up-with-pubmatic-to-fuel-its-ad-monetisation-service/feed/ 0 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 A third of UK consumers believe that most online ads are AI generated https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/ https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/#respond Mon, 19 Jun 2023 09:38:32 +0000 https://www.marketingtechnews.net/?p=108961 Independent research conducted by CensusWide for Menlo Security, a specialist in cloud security, has revealed that one in three UK consumers believe that over half of all advertisements on websites or social media sites are generated by AI. Menlo Security is warning of an increase in ‘malvertising’, a form of highly evasive threat where malware is embedded into... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/19/a-third-of-uk-consumers-believe-that-most-online-ads-are-ai-generated/feed/ 0 Chinese, US and UK brands generate two-thirds of total influencer ad spending https://www.marketingtechnews.net/news/2023/jun/01/chinese-us-and-uk-brands-generate-two-thirds-of-total-influencer-ad-spending/ https://www.marketingtechnews.net/news/2023/jun/01/chinese-us-and-uk-brands-generate-two-thirds-of-total-influencer-ad-spending/#respond Thu, 01 Jun 2023 09:19:05 +0000 https://www.marketingtechnews.net/?p=108937 The influencer advertising industry has skyrocketed by a massive 330% over the past five years, becoming one of the leading online marketing channels. With budgets growing fast and marketers seeing strong returns, the entire market is expected to increase by another 17% year-over-year and hit a $30.8bn value in 2023. Most of that value will... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/01/chinese-us-and-uk-brands-generate-two-thirds-of-total-influencer-ad-spending/feed/ 0 Brands spent $673bn on social media ads in five years https://www.marketingtechnews.net/news/2023/may/22/brands-spent-673bn-on-social-media-ads-in-five-years/ https://www.marketingtechnews.net/news/2023/may/22/brands-spent-673bn-on-social-media-ads-in-five-years/#respond Mon, 22 May 2023 21:35:07 +0000 https://www.marketingtechnews.net/?p=108915 With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/22/brands-spent-673bn-on-social-media-ads-in-five-years/feed/ 0 Just 4% of ads contain sustainability messaging https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/ https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/#respond Wed, 26 Apr 2023 09:21:56 +0000 https://www.marketingtechnews.net/?p=108856 CreativeX, a creative data platform, has unveiled new analysis revealing the ongoing but limited use of sustainability messaging in advertising.  The analysis was facilitated by creative data from 2.5 million ads across 9 markets, supported by $2.8 billion in ad spend, from January 2020 to March 2023. Creative data – extracted from the assets themselves... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/26/just-4-of-ads-contain-sustainability-messaging/feed/ 0 How Playrcart helped Vodafone achieve above average click-through-rates https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/ https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/#respond Mon, 17 Apr 2023 06:02:23 +0000 https://www.marketingtechnews.net/?p=108822 The client: Vodafone Group is a British multinational telecommunications company. Its registered office and global headquarters are in Newbury, Berkshire, England. It predominantly operates services in Asia, Africa, Europe and Oceania. As of January 2023, it owns and operates networks in 21 countries, with partner networks in 47 further countries. Its Vodafone Global Enterprise division provides telecommunications and IT services to corporate... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/17/how-playrcart-helped-vodafone-achieve-above-average-click-through-rates/feed/ 0 SoundCloud renews agreement with AdsWizz in 14 European countries https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/ https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/#respond Fri, 14 Apr 2023 08:04:40 +0000 https://www.marketingtechnews.net/?p=108827 SoundCloud and AdsWizz have renewed their exclusive agreement for AdsWizz to sell SoundCloud’s audio advertising inventory in Ireland, France, Germany, the Netherlands, Belgium, Italy, Portugal, Spain, Switzerland, Austria, Denmark, Finland, Norway and Sweden. Through 2024, AdsWizz and its regional sellers will continue to serve as the exclusive sales representative for advertisers seeking to reach SoundCloud’s... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/14/soundcloud-renews-agreement-with-adswizz-in-14-european-countries/feed/ 0 UK connected TV audiences continue to invest time in premium content https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/ https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/#respond Thu, 13 Apr 2023 09:14:57 +0000 https://www.marketingtechnews.net/?p=108809 AudienceXpress, FreeWheel’s premium video media sales house, today announces the findings from the third iteration of its Streaming Video: CTV Uncovered 2023 consumer study, conducted in collaboration with independent research specialist, Happydemics. The research explores viewers’ uptake of CTV and their views on the TV advertising experience, alongside their preferences and perceptions of different channels... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/uk-connected-tv-audiences-continue-to-invest-time-in-premium-content/feed/ 0 Data clean rooms are hot right now, but CDPs remain critical to marketing https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/ https://www.marketingtechnews.net/news/2023/mar/15/data-clean-rooms-are-hot-right-now-but-cdps-remain-critical-to-marketing/#respond Wed, 15 Mar 2023 16:48:26 +0000 https://www.marketingtechnews.net/?p=108769 Major changes to consumer tracking and consent-first policies have led to the degradation of the third-party ecosystem that has powered media buying for two decades. In fact, 64% of advertisers recently shared that Apple ATT, which requires user permission to track their behaviours, is hurting their results. Now is the time for brands to run,... Read more »

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