Data-driven marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-driven-marketing/ Digital Marketing News: customer experience, social, mobile marketing Mon, 24 Jul 2023 12:22:46 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Data-driven marketing Archives - Marketing Tech News https://www.marketingtechnews.net/categories/data-driven-marketing/ 32 32 Emotional digital ads drive brand lift and recall https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/ https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/#respond Mon, 24 Jul 2023 12:22:40 +0000 https://www.marketingtechnews.net/?p=109036 Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

The post Emotional digital ads drive brand lift and recall appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/24/emotional-digital-ads-drive-brand-lift-and-recall/feed/ 0 Vending machine launched that can detect things Gen Z find most annoying https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/ https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/#respond Thu, 13 Jul 2023 12:22:54 +0000 https://www.marketingtechnews.net/?p=109021 Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite.  21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

The post Vending machine launched that can detect things Gen Z find most annoying appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/13/vending-machine-launched-that-can-detect-things-gen-z-find-most-annoying/feed/ 0 Consumers want personalised experience but wary of sharing data https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/ https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/#respond Tue, 11 Jul 2023 07:47:34 +0000 https://www.marketingtechnews.net/?p=109016 European consumers expect to receive the ‘VIP’ treatment when it comes to marketing and interactions they have with brands, yet they remain concerned about the sharing, use, and protection of their personal data.  These trends are gleaned from the fourth annual State of Personalisation Report from Twilio, the customer engagement platform that drives real-time, personalised... Read more »

The post Consumers want personalised experience but wary of sharing data appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/11/consumers-want-personalised-experience-but-wary-of-sharing-data/feed/ 0 Demographic data is losing its value as consumers become more unpredictable https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/ https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/#respond Thu, 06 Jul 2023 06:55:34 +0000 https://www.marketingtechnews.net/?p=109003 Global pressures have made consumers more uncertain and unpredictable, finds a new survey conducted by Twilio, the customer engagement platform. As a result, 48% of marketers are now questioning the value of traditional customer segmentation through demographic data. Instead, they are placing renewed importance on real-time personalisation (71%), and seek more budget flexibility in where... Read more »

The post Demographic data is losing its value as consumers become more unpredictable appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/06/demographic-data-is-losing-its-value-as-consumers-become-more-unpredictable/feed/ 0 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

The post The cookie rental market is collapsing: Get your house in order with first-party data appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 Gen Z exposed as the worst data hoarders https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/ https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/#respond Fri, 12 May 2023 12:42:28 +0000 https://www.marketingtechnews.net/?p=108895 Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

The post Gen Z exposed as the worst data hoarders appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/may/12/gen-z-exposed-as-the-worst-data-hoarders/feed/ 0 70% of UK consumers hide their personal data when online  https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/ https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/#respond Tue, 09 May 2023 09:22:48 +0000 https://www.marketingtechnews.net/?p=108891 While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online.   The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

The post 70% of UK consumers hide their personal data when online  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/may/09/70-of-uk-consumers-hide-their-personal-data-when-online/feed/ 0 Authentic Brands Group partners with Amperity to supercharge their customer data https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/ https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/#respond Thu, 20 Apr 2023 09:20:36 +0000 https://www.marketingtechnews.net/?p=108845 Amperity, the leading enterprise customer data platform (CDP) for consumer brands, and Authentic Brands Group (Authentic), a global brand development, marketing, entertainment, and digital platform, has announced a partnership whereby Amperity will become  Authentic’s cornerstone partner for data management strategy, helping to unify in-store and digital experiences for consumers across its portfolio of brands. With... Read more »

The post Authentic Brands Group partners with Amperity to supercharge their customer data appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/20/authentic-brands-group-partners-with-amperity-to-supercharge-their-customer-data/feed/ 0 Salesloft unveils generative AI capability to boost seller productivity   https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/ https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/#respond Thu, 13 Apr 2023 09:20:00 +0000 https://www.marketingtechnews.net/?p=108819 Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes. The company also claims to be the first and only revenue workflow provider to offer multi-language support... Read more »

The post Salesloft unveils generative AI capability to boost seller productivity   appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/feed/ 0 Consumers abandon firms that waste energy storing data  https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/ https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/#respond Tue, 04 Apr 2023 08:54:21 +0000 https://www.marketingtechnews.net/?p=108803 Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management.   And these consumers are prepared to vote with their feet if businesses... Read more »

The post Consumers abandon firms that waste energy storing data  appeared first on Marketing Tech News.

]]> https://www.marketingtechnews.net/news/2023/apr/04/consumers-abandon-firms-that-waste-energy-storing-data/feed/ 0