Social Media Marketing Archives - Marketing Tech News

Emotional digital ads drive brand lift and recall

Duncan MacRae — Mon, 24 Jul 2023 12:22:40 +0000

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads. Analysing 50 Pinterest ads revealed that digital ads that create more positive emotional response lead to greater changes in behaviour and engage attention better, therefore making them more... Read more »

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Vending machine launched that can detect things Gen Z find most annoying

Duncan MacRae — Thu, 13 Jul 2023 12:22:54 +0000

Open-mouth coughing, queue jumpers, and not getting a ‘thanks’ after holding the door open for someone. Just some of the everyday bugbears that annoy the hell out of Gen Z, according to new research from Sprite. 21% said that they get rattled when they hear music being played on a phone without headphones, while 22%... Read more »

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Tesco Media and Insight Platform launches media partnership with Pinterest

Duncan MacRae — Tue, 13 Jun 2023 10:07:21 +0000

Tesco Media and Insight Platform, powered by dunnhumby, has launched an offsite media partnership with Pinterest, the world’s largest visual discovery engine. This partnership will allow the UK’s leading CPG brands to connect with Tesco customers who are looking for inspiration on Pinterest, using Tesco Clubcard data and dunnhumby’s analytical expertise to deliver highly relevant... Read more »

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Brands spent $673bn on social media ads in five years

Duncan MacRae — Mon, 22 May 2023 21:35:07 +0000

With 75% of Gen Zers and almost half of Millennials making purchasing decisions influenced by social media ads, it`s no wonder brands and companies continue pouring money into this type of advertising. According to data presented by OnlyAccounts.io, brands worldwide have spent a whopping $673bn on social media ads in the past five years, and... Read more »

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Investment in social media is ‘critical for long-term success’

Duncan MacRae — Tue, 16 May 2023 17:43:33 +0000

80% of business leaders anticipate their company’s social media budget to increase over the next three years as 93% agree social media data and insights will be a primary source of business intelligence moving forward. This is according to new research from Sprout Social, a provider of social media management software, conducted by The Harris... Read more »

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Retailers feel there are too many channels to effectively sell through

Duncan MacRae — Wed, 19 Apr 2023 06:48:24 +0000

Online shopping has never been more convenient for consumers, who have access to a plethora of channels through which to engage with their favourite brands. However, this same variety is confounding retailers, with 47% saying there are simply too many channels for them to effectively deliver the best sales experience. This is according to Wunderman... Read more »

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Bye-bye search engines – social media is taking over

Duncan MacRae — Thu, 06 Apr 2023 14:45:28 +0000

82% of businesses believe that consumers will find brands using social media rather than traditional search engines, according to HubSpot’s recent Social Media Report. With 70% of brands selling products directly via social media, and nearly 80% buying advertising on the big four platforms (Facebook, Instagram, YouTube, and TikTok), it’s clear that businesses are seeing... Read more »

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Braze native WhatsApp messaging helps build customer relationships

Duncan MacRae — Tue, 21 Mar 2023 09:45:48 +0000

Braze, a customer engagement platform that powers interactions between consumers and the brands, has made native support for messaging channel WhatsApp generally available. Through this direct integration with WhatsApp, which had more than two billion active users as of 2022, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform... Read more »

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The European countries most reliant on social media revealed

Duncan MacRae — Tue, 28 Feb 2023 09:56:28 +0000

New research has revealed the European countries most reliant on social media, with Cyprus coming out on top. The study, conducted by gaming site AskGamblers, analysed the latest available usage data for Facebook, Instagram and Messenger to see which countries had the highest share of users compared to the population. It found that Iceland is... Read more »

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Pinterest launches Pinterest Academy e-learning platform for advertisers

Duncan MacRae — Thu, 16 Feb 2023 12:31:25 +0000

Pinterest has introduced its latest edition of Pinterest Academy, a compelling interactive e-learning platform covering everything advertisers need to know to engage and inspire their target audiences on the platform. Pinterest claims to offer unique and valuable differentiation for advertisers – where people come with intent and are looking to shop. People come to Pinterest... Read more »

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