Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands

Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients. 

The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare. 

Alex is joining forces with co-founder Gareth Morgan, another marketer with over 20 years experience, most of it in...

31 May 2023 | CMO

Fintech marketers invested £2.13 billion in user acquisition in 2020

A collection of Sterling notes.

Despite a challenging 2020 for the financial sector, remarketing efforts soared threefold and non-organic installs increased by 70% globally.

This was just one of the key findings from the 2021 edition of The State of Finance App Marketing report by  marketing measurement firm AppsFlyer. 

Fintech apps are in high demand, according to the study, experiencing a 132% leap globally in downloads since 2019, with the UK having seen a 129% increase in the last year...

7 June 2021 | CMO