Just 8% of customers used chatbots during most recent customer service interaction

Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future.

Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help customers accomplish their goals.

A Gartner survey of 497 B2B and B2C customers from December 2022 through February 2023 found...

Chatbot Botco.ai receives $3.6m investment to help healthcare organisations

Botco.ai, an HIPAA-compliant conversational marketing platform, has received additional seed funding from VamosVentures, bringing the total seed round to $3.6 million. 

VamosVentures is a Los Angeles-based and Latinx-owned venture capital fund focused on technology companies led by diverse founders with compelling products and solutions. Botco.ai will use the funds to accelerate development and adoption of its AI-based conversational marketing platform, which is currently in...

HubSpot: Chatbot usage more than doubled during the pandemic

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Chatbot usage in the UK has more than doubled since 2020, with a third of all marketers now using them to engage with customers.

The findings come from marketing software provider HubSpot’s 2021 Not Another State of Marketing Report, which surveyed 1,500 marketers globally, and found that marketing and social media priorities are shifting to match developing technologies.

Part of a wider trend in the use of automation, the report reveals the acceleratory effect of the...