CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ Digital Marketing News: customer experience, social, mobile marketing Thu, 27 Jul 2023 08:04:43 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png CMO Archives - Marketing Tech News https://www.marketingtechnews.net/categories/cmo/ 32 32 70% of sales and customer service pros don’t think AI will steal their jobs https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/ https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/#respond Thu, 27 Jul 2023 08:04:36 +0000 https://www.marketingtechnews.net/?p=109042 Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/feed/ 0 HCLTech launches next-gen digital marketing solutions on Sitecore Marketplace https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/ https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/#respond Fri, 21 Jul 2023 09:37:29 +0000 https://www.marketingtechnews.net/?p=109032 HCLTech, a global technology company, has listed its digital marketing technology solutions, Advantage Experience platform and Advantage Content Connect, in the Sitecore Partner Solution Catalog and Sitecore Marketplace. The solutions are said to have the capabilities to help drive transformational content operations and experiences for marketers. Shyam Enjeti, executive VP, Digital Business Services, HCLTech, said:... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/21/hcltech-launches-next-gen-digital-marketing-solutions-on-sitecore-marketplace/feed/ 0 Most marketing managers forced to execute strategies they had no say in https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/ https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/#respond Wed, 19 Jul 2023 07:41:34 +0000 https://www.marketingtechnews.net/?p=109028 More than half of marketing (53%), sales (55%), and customer experience (57%) managers report being sidelined during strategic discussions, yet are still expected to execute plans. This is according to research from HubSpot’s Behind the scenes: A Marketing, Sale and Customer Success pulse check survey, which indicates a disconnection between business decision-makers and those tasked with delivering... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/19/most-marketing-managers-forced-to-execute-strategies-they-had-no-say-in/feed/ 0 The cookie rental market is collapsing: Get your house in order with first-party data https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/ https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/#respond Tue, 04 Jul 2023 07:39:23 +0000 https://www.marketingtechnews.net/?p=109007 The marketing landscape is undergoing a profound transformation propelled by two significant forces: the collapse of the third-party cookie rental market and the dynamic realm of data privacy. This generational shift demands that marketers abandon reliance on traditional customer identification, retention and acquisition methods. Instead, they face the urgent task of swiftly constructing a robust... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/04/the-cookie-rental-market-is-collapsing-get-your-house-in-order-with-first-party-data/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Finance marketers launch ‘UK’s first’ digital agency exclusively for finance brands https://www.marketingtechnews.net/news/2023/may/31/finance-marketers-launch-uks-first-digital-agency-exclusively-for-finance-brands/ https://www.marketingtechnews.net/news/2023/may/31/finance-marketers-launch-uks-first-digital-agency-exclusively-for-finance-brands/#respond Wed, 31 May 2023 10:20:58 +0000 https://www.marketingtechnews.net/?p=108931 Balance, a new marketing consultancy and agency dedicated to financial services, has launched to help businesses hit their online growth goals and better serve prospective clients.  The agency is being headed up by Alex Murphy, with 20+ years of financial services marketing experience with brands such as Admiral, The Royal Mint, and GoCompare.  Alex is... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/31/finance-marketers-launch-uks-first-digital-agency-exclusively-for-finance-brands/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 Metaverse could account for 5-20% of telco and consumer goods revenue by 2030 https://www.marketingtechnews.net/news/2023/may/09/metaverse-could-account-for-5-20-of-telco-and-consumer-goods-revenue-by-2030/ https://www.marketingtechnews.net/news/2023/may/09/metaverse-could-account-for-5-20-of-telco-and-consumer-goods-revenue-by-2030/#respond Tue, 09 May 2023 09:48:18 +0000 https://www.marketingtechnews.net/?p=108898 Global consultancy partnership Kearney has released new data showing revenue predictions and sentiment from senior telecommunications and consumer goods lead around the metaverse. The report also reveals that many senior leaders are still unsure what form this will take and how this will affect their businesses’ bottom lines.   The Pragmatic Leader’s Guide to the Metaverse... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/09/metaverse-could-account-for-5-20-of-telco-and-consumer-goods-revenue-by-2030/feed/ 0 Storyblok partners with UC Berkeley to design the future of digital content  https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/ https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/#respond Tue, 02 May 2023 04:19:19 +0000 https://www.marketingtechnews.net/?p=108858 CMS specialist Storyblok, which empowers developers and marketing teams to create better content experiences across all digital channels, has unveiled the results of a design challenge conducted in partnership with UC Berkeley’s Jacobs Institute for Design Innovation. Students and alumni with backgrounds in areas like human-computer interaction, cognitive science, and mechanical engineering were asked to... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/02/storyblok-partners-with-uc-berkeley-to-design-the-future-of-digital-content/feed/ 0 Qudo democratises data-powered marketing with ‘freemium’ research platform  https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/ https://www.marketingtechnews.net/news/2023/mar/27/qudo-democratises-data-powered-marketing-with-freemium-research-platform/#respond Mon, 27 Mar 2023 07:13:55 +0000 https://www.marketingtechnews.net/?p=108766 New entrant to the burgeoning martech sector, Qudo, has launched its flagship Software-as-a-Service (SaaS) platform. Through its unique data-driven approach, Qudo unlocks consumer insights for marketers in a cost-effective way, alleviating the impact of data protection regulations and browser cookie controls in the process.  Its launch signals an important step in the democratisation of data-powered... Read more »

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