74% of marketers embrace simplification and sustainability

Clevertouch Marketing, a martech consulting and service provider, has revealed the results of its latest annual State of Martech research, the only dedicated study into the martech industry.

In partnership with the University of Southampton Business School, a world top 100 university (QS World University Rankings 2022), Clevertouch surveyed more than 650 senior marketers across the UK, EMEA and USA to create a picture of the current state of the martech landscape.

Key...

7 March 2023 | CMO

Two thirds of marketers plan to prioritise full-funnel media planning in 2023

More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%).

This is according to a study of 260 global marketing decision makers by the DAC Group.

Mike Fantis, managing partner at DAC Group London, said: “Brands recognise they need to tighten their...

24 February 2023 | Advertising Technology

8 out of 10 people believe organisations take customers for granted

A customer buying fruit.

Most people feel that organisations have become impersonal and lost their ‘human’ touch, instead prioritising cost-cutting and functionality.

This is according to a new national survey by customer-led growth company The Foundation.

The survey coincides with the publication of 'The Human Experience: How to make life better for your customers and create a more successful organisation', which offers solutions to the issues highlighted in the survey.

Conducted...

22 February 2023 | Best Practice

75% of marketers feel senior leadership does not value customer marketing

Someone at a desk working on design and marketing.

Three quarters (75%) of senior marketing professionals working in UK-based B2C brands do not believe senior leadership truly values the role of customer marketing to the wider business.

The findings from a study conducted by first-party data agency Planning-inc indicate that marketers are being hindered by inoperable customer data, insufficient analyst resource and a lack of customer insight, diminishing the impact of their programs.

The research identified that...

21 February 2023 | CMO

Creative skills top the list for big brand marketers

A team planning with post-it notes.

Creative and production skills topped the list for brand owners and chief marketing officers (CMOs) looking to hire agencies in January, a new survey has found.

The first Marketers Most Wanted report, produced by Studiospace and based on the actual briefs posted by CMOs, also found big demand for brand strategy and user experience (UX) specialists.

The report found that 14.6% of CMOs wanted creative and production support, often on video-based projects.

The...

7 February 2023 | Branding

47% of UK businesses are embarrassed by their website

Website design sketches.

UK companies are losing a considerable sum of money each year due to poor website experience despite spending a substantial amount on marketing technology.

This is according to research by Storyblok, a content management system (CMS) category leader that empowers both developers and content teams to create better content experiences across all digital channels

500 business leaders at mid-sized e-commerce companies in the US and Europe were asked a range of questions...

30 January 2023 | CMO

88% of agencies urge new digital channel adoption to drive ROI and growth in 2023

A plant growing in a glass full of coins.

Most UK media agency professionals (57%) are confident brands can drive growth with the right strategy. This boils down to one key recommendation: investment in emerging media. 88% agree their clients should be exploring new digital channels in 2023.

This was one of the conclusions from a study titled The Advertiser’s Guide to New and Emerging Channels in 2023 conducted by commerce media company Criteo.

The study of more than 800 senior media agency professionals...

17 January 2023 | Branding

83% of marketers to prioritise investments in operational efficiency and hiring in 2023 

Someone taking a dollar out of a wallet.

Emplifi, a unified customer experience platform, today released a commissioned study conducted by Forrester Consulting on behalf of Emplifi, uncovering insights from 154 North American CMOs, marketing VPs, and directors responsible for CX, marketing strategy, paid media, or social media marketing.

The “Social Marketing Leaders Are In Critical Need Of Integrated Data And Agile Technology” study found that changing customer demands, macroeconomic pressures, and the need for an...

11 January 2023 | CMO

Creating a recession-proof marketing strategy 

Someone taking a dollar out of a wallet.

Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment.

Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.” 

If marketers have learned anything over the past two plus years, it is that competition is growing, inflation is climbing, and consumers are spending more time online than ever...

3 January 2023 | Automation

60% of SMB’s 2023 marketing budgets to be slashed or remain static

A pile of £20 notes.

New data from unified customer platform Klaviyo has revealed that UK SMBs will be focusing on acquisition, despite cuts to budgets.

67% of UK SMB’s main priority will be to acquire new customers in 2023*, despite the cost of acquiring being up to five times more expensive than retaining existing customers. 

However, with almost 60% of respondents reporting their marketing budgets will remain static or be slashed or marketing budgets being cut or remaining static...

3 January 2023 | Advertising