Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ Digital Marketing News: customer experience, social, mobile marketing Thu, 27 Jul 2023 08:04:43 +0000 en-GB hourly 1 https://www.marketingtechnews.net/wp-content/uploads/sites/6/2020/09/marketing-icon-60x60.png Automation Archives - Marketing Tech News https://www.marketingtechnews.net/categories/automation/ 32 32 70% of sales and customer service pros don’t think AI will steal their jobs https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/ https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/#respond Thu, 27 Jul 2023 08:04:36 +0000 https://www.marketingtechnews.net/?p=109042 Dialpad, an AI-powered customer intelligence platform, has unveiled the findings from its 2023 Dialpad The State of AI at Work Report. Key findings reveal how sales and customer service professionals, across industries, are adopting artificial intelligence (AI) while breaking down the barriers to adoption including lack of budget and the importance of developing ethical guidelines... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jul/27/70-of-sales-and-customer-service-pros-dont-think-ai-will-steal-their-jobs/feed/ 0 55% of marketers are using AI in content production https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/ https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/#respond Thu, 29 Jun 2023 11:11:06 +0000 https://www.marketingtechnews.net/?p=108989 A new study by digital asset management platform, Bynder, has revealed the many ways the marketing industry sees AI technology enabling efficiency in day-to-day tasks, and provides insight into how the industry can continue to leverage the technology.   The deep-dive study of Bynder’s customer-base, which includes marketers at major global brands including Spotify, Puma... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/29/55-of-marketers-are-using-ai-in-content-production/feed/ 0 Braze unveils additions to its AI capabilities to enhance customer engagement  https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/ https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/#respond Wed, 28 Jun 2023 09:07:00 +0000 https://www.marketingtechnews.net/?p=108978 Braze, the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/28/braze-unveils-additions-to-its-ai-capabilities-to-enhance-customer-engagement/feed/ 0 Just 8% of customers used chatbots during most recent customer service interaction https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/ https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/#respond Thu, 22 Jun 2023 07:01:07 +0000 https://www.marketingtechnews.net/?p=108963 Only 8% of customers used a chatbot during their most recent customer service experience, according to a survey by Gartner. Of those, just 25% said they would use that chatbot again in the future. Despite customer service and support leaders’ growing focus on chatbots, customer use of them remains low, suggesting they don’t consistently help... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jun/22/just-8-of-customers-used-chatbots-during-most-recent-customer-service-interaction/feed/ 0 Marketers keen to invest in generative AI ‘but lack know-how’ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/ https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/#respond Mon, 15 May 2023 13:38:15 +0000 https://www.marketingtechnews.net/?p=108902 UK marketers are fully embracing the opportunities afforded by generative AI. Over the next 12 months, 72% of marketers will prioritise spending on AI and two-thirds (67%) will put up to 30% of their marketing budgets towards the technology. These findings are taken from the ‘AI & Composable Marketing Software Survey’ conducted by Sitecore, a... Read more »

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]]> https://www.marketingtechnews.net/news/2023/may/15/marketers-keen-to-invest-in-generative-ai-but-lack-know-how/feed/ 0 GetResponse introduces AI Email Generator powered by OpenAI’s GPT tech https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/ https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/#respond Thu, 27 Apr 2023 08:17:38 +0000 https://www.marketingtechnews.net/?p=108862 Email marketing solution GetResponse, said to be one of the market’s early adopters of OpenAI’s GPT technology, has announced the enhancement of its AI/ML capabilities with the launch of its AI Email Generator. The solution aims to help marketers and business owners drastically reduce the time it takes to create their emails and deliver more relevant,... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/27/getresponse-introduces-ai-email-generator-powered-by-openais-gpt-tech/feed/ 0 Salesloft unveils generative AI capability to boost seller productivity   https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/ https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/#respond Thu, 13 Apr 2023 09:20:00 +0000 https://www.marketingtechnews.net/?p=108819 Salesloft, a provider of a sales engagement platform, has introduced a range of new capabilities and enhancements, including AI generative text, designed to unlock seller productivity, help customers scale their global revenue organisations, and drive increased revenue outcomes. The company also claims to be the first and only revenue workflow provider to offer multi-language support... Read more »

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]]> https://www.marketingtechnews.net/news/2023/apr/13/salesloft-unveils-generative-ai-capability-to-boost-seller-productivity/feed/ 0 Two thirds of marketers plan to prioritise full-funnel media planning in 2023 https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/ https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/#respond Fri, 24 Feb 2023 13:15:29 +0000 https://www.marketingtechnews.net/?p=108722 More than eight in ten (85%) are adjusting marketing strategies to prepare for a recession. Amidst mounting pressure to improve ROI, marketers are focusing on reducing unnecessary spend (71%), consolidating marketing efforts (68%), and bringing tech/services back in-house (67%). This is according to a study of 260 global marketing decision makers by the DAC Group.... Read more »

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]]> https://www.marketingtechnews.net/news/2023/feb/24/two-thirds-of-marketers-plan-to-prioritise-full-funnel-media-planning-in-2023/feed/ 0 Creating a recession-proof marketing strategy  https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/ https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/#respond Tue, 03 Jan 2023 10:35:08 +0000 https://www.marketingtechnews.net/?p=108589 Rob Freedman, head of growth marketing at Zuper, shares three surefire marketing strategies that can help withstand today’s recessionary environment. Well-known advertising executive Bruce Barton famously said: “In good times people want to advertise; in bad times, they have to.”  If marketers have learned anything over the past two plus years, it is that competition... Read more »

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]]> https://www.marketingtechnews.net/news/2023/jan/03/creating-a-recession-proof-marketing-strategy/feed/ 0 Don’t underestimate the power of AI in marketing https://www.marketingtechnews.net/news/2022/dec/01/dont-underestimate-the-power-of-ai-in-marketing/ https://www.marketingtechnews.net/news/2022/dec/01/dont-underestimate-the-power-of-ai-in-marketing/#respond Thu, 01 Dec 2022 07:38:43 +0000 https://www.marketingtechnews.net/?p=108569 Matt White, VP EMEA of Quantcast, discusses how marketers can effectively employ AI to create a better customer experience and meet buyers where they’re at. Bringing AI up in conversation can stir up a lot of different opinions. Hollywood has prompted an entire generation to fear AI thanks to Black Mirror, 2001: A Space Odyssey... Read more »

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