Ethical Marketing Archives - Marketing Tech News

Marketing industry urged to reduce ‘alarming’ digital waste levels

Duncan MacRae — Tue, 18 Jul 2023 08:56:06 +0000

Investis Digital (iDX) – a global digital company focused on performance-driven, data-driven solutions – has released the findings of a commissioned study conducted by Forrester Consulting on the financial and environmental waste caused by companies’ investments in technology and software, and duplicative digital advertising and content strategies. The problem: Managing MarTech Only 17% of companies... Read more »

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More than two-thirds of consumers being sent irrelevant messages by retail brands

Duncan MacRae — Mon, 03 Jul 2023 07:34:35 +0000

With the high street reporting negative sales for the first time in more than two years, it’s clear that retailers are continuing to face a challenging and competitive environment. Yet, at a time when positive and personalised experiences are more critical than ever, new findings reveal many retailers are not meeting the mark, with over... Read more »

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Complaints about nuisance calls saw freak drop of 57% in 2022

Duncan MacRae — Wed, 14 Jun 2023 09:29:08 +0000

The number of nuisance calls and texts reported to the Information Commissioner’s Office (ICO) dropped by 57% in 2022, a Freedom of Information (FOI) request from technology company Quadient has revealed. The ICO received 56,015 complaints about nuisance calls and texts in 2022, less than half the 131,491 received in 2021 and fewer than in any year since 2019.... Read more »

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Gen Z exposed as the worst data hoarders

Duncan MacRae — Fri, 12 May 2023 12:42:28 +0000

Veritas Technologies, the leader in secure multi-cloud data management, today released results from a survey “In the Cloud, Out of Mind”, revealing the environmentally aware Generation Z is not necessarily conscious of how their personal digital footprint from online accounts and applications is negatively impacting the environment. Over half of data stored in predominantly fossil-fueled... Read more »

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70% of UK consumers hide their personal data when online

Duncan MacRae — Tue, 09 May 2023 09:22:48 +0000

While many online advertisers are preparing for Google’s 2024 third-party cookie switch off, a new study from Nano Interactive reveals the rise of private browsing is already significantly impacting advertisers’ ability to target users online. The Tipping Point report, which surveyed 2,000 UK consumers to understand their online privacy habits, reveals 70% are accessing the... Read more »

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Consumers abandon firms that waste energy storing data

Duncan MacRae — Tue, 04 Apr 2023 08:54:21 +0000

Almost half of consumers (44%) in the UK think it’s the responsibility of the organisations that store their information online to delete it when it’s no longer needed. This is according to new research from Veritas Technologies, the leader in secure multi-cloud data management. And these consumers are prepared to vote with their feet if businesses... Read more »

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1 in 4 consumers switching to more sustainable companies

Duncan MacRae — Thu, 08 Dec 2022 12:32:39 +0000

British food and grocery brands are on notice – ignore the push to be more sustainable at your own peril. According to the 2022 UK Brand Sustainability Benchmark Report one in four consumers have already changed brands based on sustainability perceptions and consumers are switching to brands with the strongest sustainability credentials at twice the... Read more »

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How retail marketers can empower back-to-school campaigns in a cookieless future

Nick Watson — Thu, 18 Aug 2022 07:16:31 +0000

Cookies have long been a lunchbox favourite. However, when they’re of the ‘third-party’ variety, they leave a bad taste in the mouths of consumers everywhere, including those getting ready for back-to-school shopping. According to Cheetah Digital’s 2022 Digital Consumer Trends Index, 64% of U.K. consumers say they believe cookie tracking is “creepy”. Google and other... Read more »

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Amazon tackles fake review fraudsters on social media

Duncan MacRae — Tue, 26 Jul 2022 10:26:55 +0000

Amazon has filed legal action against the administrators of more than 10,000 Facebook groups that attempt to orchestrate fake reviews on Amazon in exchange for money or free products. These groups are set up to recruit individuals willing to post incentivized and misleading reviews on Amazon’s stores in the U.S., the UK, Germany, France, Italy,... Read more »

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89% of people feel social media negatively affects their mental health

Duncan MacRae — Wed, 22 Jun 2022 06:56:29 +0000

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second bi-yearly study conducted by the charity to learn about the impact that social media use has on 16- to 24-year-old users. The Digital Wellbeing 2022... Read more »

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